Camrne suggests a darker color scheme, since the pictures will be brighter.
Make sure the pictures are well-lit and not too distracting from the text.
Center everything so that there's not a big disparity between pictures and text.
List ingredients in one column.
Make sure to space out the numbered lines.
Add how long it takes to prepare and how many servings it is.
Be careful of font size.
Claire suggests to put ingredients on one column.
Keep the images in between steps.
Put "Japanese" before "fluffy pancakes" to clarify.
I can take inspiration from the video for color choices.